This course packs with several aspects of the new digital marketing environment, including digital marketing analytics, SEO, SMM.

Course Details

  • Introduction to SEO
  • Inbound vs Outbound Traffic
  • Keyword Planning
  • Domain & Page Authority
  • Off Page SEO
  • Link Building technique
  • Backlinks
  • Webmaster 
  • Intro to Google Search Ads
  • Sources for paid Traffic
  • Creating Ads in Google
  • Display Advertising
  • Creating & managing your Ad Campaign 
  • Intro to Email Marketing
  • Email Marketing Cycle
  • Building Email List
  • Creating A Lead Magnet
  • Setting up Squeeze Page
  • Tackling Spam
  • Effective Content Strategies
  • Tips to Improve Conversion 
  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing Channels
  • How to set up and run Affiliate Marketing
  • Making money from Affiliate Marketing as Blogger 
  • Introduction to Google Analytics
  • Introduction to Sales Funnel
  • Using Google Analytics to understand visitor behavior
  • Heat Maps
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions & Goals Ecommerce Analytics
  • Multi Channel Funnels
  • Adwords Analytics
  • Tracking Website Performance using Google Analytics
  • Tracking from Submissions & Clicks using events
  • Optimize the overall campaign performance
  • Intro to Enhanced Ecommerce in Google Analytics
  • Learning from your Competitors
  • Using tools for Competitive Analysis.

Course Information

  • Course Duration: 2 Months
  • Upcoming Batch: Not Available