Common SEO mistakes

In this blog, we will talk about the mistakes made in SEO (Search Engine Optimization) and how you can avoid it.

Edustrom provides training on SEO, SMO, and Digital Marketing.

Mistakes are very common while practicing SEO but it is important to know them and correct them. Most digital marketers do not realize that they are committing a mistake and that can be the reason behind low traffic and search engine results.

We will talk about these mistakes in our article –

1.       Site Speed

2.       Wrong keywords

3.       Incorrect metadata

4.       Blogging

5.       Call-to-action button

6.       Responsive design

Let us discuss these mistakes in brief –

1.       Speed of your website -
The most important thing is the speed of your website. The faster your speed is, the more Google will rank you higher. You can use tools like Google Insights to understand what aspects you need to focus on for a better speed.

2.       Wrong keywords -
In order to rank on Google, it is important that you use the right keywords for every web page. Try coming up with a specific keyword because you will be competing with all the companies from across the world. You can add an area to your keyword. This will be called a long-tail keyword.

3.       Incorrect metadata -
Metadata appears on Search Engine Result Pages (SERP) when someone types in for a query. It will include the title of the page and the meta description. Make sure that you have different metadata for each web page representing that page in specific.

4.       Blogging -
Writing blogs for your website is very important if you want to rank your page. But, always choose quality over quantity. Include keywords in your blogs, keep it simple and short. Go for at least 300 words, you cannot expect Google to rank you when you have written only 2 sentences.

5.       Call-to-action button -
It is important to keep your visitors on your site after they have scrolled your page. Create a call-to-action button on your web page like BUY inside the products or Sign Up for newsletters.

6.       Responsive design -
It is important that your page has a responsive design which means it is compatible with mobile devices. If you have an awesome website but it is not responsive to mobile devices then your website won’t rank on Google.

With this, we come to the end of this blog. We hope that these six mistakes won’t be repeated by you in the future!

ALL THE BEST!

Check out our other blogs on Digital Marketing and also, enroll yourself in the course.

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Edustrom provides you with a platform to learn variously Digital Marketing and helps you master them within a limited time frame like (i) SEO, (ii) SEM, (iii) Social Media Marketing, (iv) E-Mail Marketing (v) Affiliate Marketing, and (vi) Google Analytics.

Why Edustrom?
Edustrom provides you with A to Z of the Digital Marketing Course. Also, we make your future-ready by giving you industrial training and a chance to work on live ongoing projects. So, your knowledge can excel with the experience. We also provide you with a certificate stating that you are now ready to enter the industrial world. And moreover, we have a team of experts to look after your query and doubts round the clock.