Activities of Off-page SEO

In this blog, we will discuss the techniques that are needed for off-page SEO optimization.

Edustrom provides training on SEO, SMO, and Digital Marketing.

Before we move on, we will discuss what is off-page optimization.

What is off-page optimization?

Off-page optimization is basically anything that is outside your website and is there to increase the traffic and reach on your website. In simple terms, off-page optimization helps search engines to understand what others think about your products/services or website. It can be done through link building, forums, influencer outreach, content marketing and there are many other ways as well.

We have listed below the 6 major off-page SEO activities which is easy to implement and offers the best returns-

Activities for off-page SEO-

1.       Brand mentions

2.       Commenting

3.       Influencer outreach

4.       Social bookmarking

5.       Questions & answers

6.       Content marketing

We will discuss in brief these 6 above-mentioned SEO activities –

1.       Brand mentions -
Make sure that people mention your brand on their social media handles. This will signal the search engine that people are talking about your brand. It can be done by engaging with people on social media by answering their queries, playing a contest/quiz, etc. This will not only build your SEO rank but will also bring authenticity and trust to your brand’s name.

2.       Commenting -
You might think that this is not that important. But trust us guys, commenting on blogs has proven to increase the traffic and reach of your website. It also enables to build a relationship with the blog owner and the commenter.

3.       Influencer outreach -
Reach out to the known influencers and tell them to give their feedback, quote, or review your products/services. Tell them to share it on their social media handles and within their circle, people love to know what influencers think about a brand. This way you can use the influencer’s authority to increase your own.

4.       Social bookmarking -
Social bookmarking is considered to be one of the best ways to get visitors instantly. If you decide on using this, make sure that you use quality content and a catchy headline to boost your article. StumbleUpon, Digg, Reddit are some of the bookmarking sites.

5.       Questions & Answers -
There are websites like Quora, Yahoo Answers, Stack Overflow, etc where you can give answers in a well-written concept to the right people. This will help you in increasing your authority. You can also leave a link to your website’s blogs for in-depth answers.

6.       Content marketing -
Every social media platform is known for different content types. Instagram is known for pictures, short videos, YouTube for videos, Facebook, and Twitter for expressing your thoughts in words. You should always focus on different types of content and social media to promote it.

With this, we come to the end of this blog, we hope that this blog will be helpful for you in knowing all about the On-page Optimization of SEO.

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